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Since search engines are a tool for discovery, a large number of these visitors are finding your website for the first time. You’ll notice an increase in traffic from each other’s channels (email, social media, etc.) as more and more people find your website through search engines. To put it another way, the rest of your pie will increase in size as this portion does.
When attempting to comprehend every webpage in their database, search engines consider three main factors: crawlability, relevance, and authority. In the essay that follows, we examine each of the three SEO concepts in further detail.
Google considers the strongest indication of your website’s credibility to be the other websites that link back to you. Google considers the quantity of backlinks you have and the reliability of these websites.
Yes, we are aware of how alluring those Fiverr offers are that give you fifty backlinks for five dollars, but they aren’t worth it. Purchasing links is against Google’s rules, and if you are detected, it will lower your search engine ranks.
Your search rankings will drastically decline if Google discovers that you are purchasing backlinks. After that, you’ll need to take down those links pointing to your website and ask Google to reevaluate it.
If you need additional services or changes after the project is complete, we can discuss new requirements and provide a quote for any extra work. Please contact us to discuss your needs.
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Intergrowth was indexed, I would type “site:inter-growth.co” into search engines.
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but choose to hire a professional because you know that they will be worth the investment.
Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.
In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, focus on the Relevancy side of SEO (setting up a proper SEO foundation).
Our process generally involves:
The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are searching for you?
Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).
Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules.
There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin.
Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words.
Knowing that you need to hire an SEO agency is the right first step toward building your online presence and growing your business. But before you rush to hire the first agency that rattles off an impressive client list or promises “immediate” growth (not possible!), you need to know how to choose an SEO agency
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